Campaign Management
SEA GAMES 31 NATIONAL DESIGN CONTEST
Role: Strategy & Campaign Management
2,000+design submissions received
Campaign amplified by 8 major media partners
Winning designs adopted as the official SEA Games identity
What We Did
- Organized the national design contest for the SEA Games 31
- Managed the creation of the official logo, mascot, theme song, and slogan
- Led the nationwide campaign targeting Gen Z creators
